The Requirements of Digital Transformation and Its Economic Applications to Achieve a Competitive Advantage in Major Sports Clubs in the Arab Republic of Egypt

Document Type : Original Article

Author

Sport Management, Faculty of Physical education for girls, Alexandria university, Egypt

Abstract

With the emergence of the communications and information revolution, digital transformation has become a vital matter in many areas of life, and these technologies have become an urgent necessity in order to keep pace with developments in the fields of communication to serve contemporary humanity. The research aims to identify the requirements of digital transformation and its economic applications to achieve a competitive advantage in major sports clubs in the Arab Republic of Egypt by defining digital transformation requirements from “senior management support, digital skills, digital technologies”, and economic applications of digital transformation ”e-commerce, e-marketing”. The research procedures are “using the descriptive survey approach”. The research community and sample contain the members of clubs’ boards of directors, executives and managers of sports activity, sports specialists. The research concluded that it is necessary to provide the requirements for digital transformation to keep pace with the requirements of the technological revolution, and to move from traditional services to digital services to facilitate their access to beneficiaries.

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The International Scientific Journal of Physical Education and Sport Sciences
Volume 9, Issue 1
January 2021
Pages 120-152

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