The Role of E-Marketing in Achieving a Competitive Advantage for Sports Services Offered at Egyptian Sports Clubs

Document Type : Original Article

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Assistant Prof Faculty of Physical Education for Girls, Fliming, Alexandria University

Abstract

The research aims at The Role of E-Marketing in Achieving a Competitive Advantage for Sports Services Offered at Egyptian Sports Clubs through the sports club website, club competitive advantage, e. marketing administrative requirements, human and technological e. marketing requirements and e. marketing legal requirements.
The researchers used the survey method from main methods in descriptive researches; Research Sample according to the research objective nature, the researchers targeted a sample of (180). As suitable for the study nature a questionnaire form designed by the researchers, they used Arithmetic Mean, Standard Deviation and T value was calculated for difference between arithmetic means and significant deviations between employees (board's members of clubs, sports activities department's staff and websites officials) and Customers (members using e-marketing services at sports clubs).The research recommended was; Sports clubs shall avail and update data bases and marketing information about sports services as assisting in meeting desires and needs of services receivers, Availing a developed infrastructure supporting new communication network, to be used in marketing its services, Sports clubs shall carry out a marketing study to follow up every new regarding developing sport activities through e/marketing, Sports club shall observe credibility and morals in relationship with their members receiving service when offering sports service through the club's e/marketing.

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