The role of mass media in raising awareness of the importance of intellectually disabled participation in Sports for All’s activities

This study aims at investigating the role of mass media means in raising awareness of the importance of intellectually disabled participation in Sports for All activities through: exploring the contributions of mass media means in raising awareness of the importance of Sports for All in enhancing quality of life, the most important resources in preparing the media message, the effectiveness of the role played by mass media through presenting media programs associated with Sports for All. the researcher used thedescriptive methodology. the researcher used a randomly selected sample ofindividuals working in intellectually disabled people in sport clubs and in Special Olympics Egypt. The number of participants is (182) individuals. Mass media has a critical role and contributes in raising awareness of the importance of intellectually disabled participation in Sports for All activities to improve their quality of life and to enjoy a better life, The most important sources in preparing the media message concerning activating the participation of intellectually disabled people in Sports for All activities are: Presenting media programs about models and various activities of Sports for All that aims at developing physical fitness as well as protection from certain diseases that results from lack of movement and overweight.